KTM is taking bold steps towards the future while staying true to its heritage. On February 25, 2025, orange lights lit up the sky in Mattighofen, symbolizing a new beginning for the brand. This event was more than just a spectacle; it marked KTM’s commitment to deeper community engagement alongside performance and technology.
‘ORANGE BLOOD’ Platform: Strengthening the KTM Community
At the heart of KTM’s transformation is ‘ORANGE BLOOD,’ a new digital platform that brings motorcycle enthusiasts together. This platform allows KTM riders to share their stories, organize events, and even have a voice in shaping the brand’s future. By joining, users get the chance to be part of the ‘Orange Board’—a group of ambassadors, riders, and dealers working closely with KTM’s leadership.
Additionally, KTM plans to organize global riding events through ‘ORANGE BLOOD,’ enabling riders from around the world to connect and share experiences.
KTM’s Financial Restructuring and Future Plans
KTM has faced financial challenges in recent months, but following a 90-day period of self-administration, the company is set to restart production in March 2025. A €50 million investment has been secured for the short term, with an additional €548 million needed by May 23 to stabilize operations.
Despite these challenges, KTM remains strong in racing. Success in the Dakar Rally, leadership in the AMA Supercross series, and upcoming MXGP and Enduro events all show the brand’s ongoing commitment to performance. KTM is also continuing its MotoGP journey, proving that “READY TO RACE” is more than just a slogan.
KTM CEO Gottfried Neumeister stated, “We are still here, our engines are running, and we are working hard to strengthen what KTM stands for. With ORANGE BLOOD, we want to be closer to our customers and truly listen to their expectations. Orange Bleeders are passionate supporters who help us improve with their expertise and love for motorcycles. Our upcoming campaign reminds us all: ‘Passion never goes bankrupt.’”
Enduro Channel’s Perspective
KTM’s journey has seen ups and downs, and the ‘ORANGE BLOOD’ campaign aims to bring the brand closer to its community. The financial challenges are significant, but the company seems determined to overcome them. From our perspective at Enduro Channel, the real test will be how effectively KTM can maintain its stronghold in off-road motorcycling while adapting to new demands and customer expectations.
With the new platform and upcoming initiatives, KTM is clearly making an effort to listen to its riders. Whether this approach will secure long-term stability remains to be seen, but one thing is certain—KTM’s passion for racing and community remains as strong as ever.
